Brumby's Loyalty Card


Branding, UX/UI & POS

Project Details


The Brumby's Bakery Digital Loyalty Program was a flagship project for Retail Food Group (RFG) and paved the way to digitise all of RFG's collective franchise systems.

This project incorporated digital and print point of sale materials, UI/UX for a responsive micro-site, and mobile app for both Android and iOS.

After the project had launched, it was included into the main Brumby's style guide to ensure it the sub-branding was kept seperate to the main bakery brand identiy.

Photography


Use of photography used to incorporate a strong green & natural colour pallet, while avoiding solid PMS colours to suit both new store model and old branding (Red & Yellow)

Icons & Illustrated Graphics


Using photography to incorporate a strong green & natural colour pallet, while avoiding solid PMS colours to suit both new store model and old branding (Red & Yellow). Black & White used Photography is used Avoid colour clash across all 300+ stores.

Website Design


• Single Page design over multi-page design layout as the dedicated micro-site with only a small amount of information. This is for simplicity and ease-of-use while also appearing as part of the future main Brumby’s website.
• Page Transition - ‘Snap to full page’ to simulate steps. User has feel for number of scrolls between information with sticky full menu for quick directions.
• User Registration - Option for to register with Facebook or Google to allow quick login for users while eliminating extra login details and bypassing verification emails. While allowing basic profile information to be filled out.
• Login - background blur ‘pop over’ ensures attention is focused and login isn’t confused with registration page.

APP Design


APP UI/UX - Using the same imagery and solid white icons as website and printed branding to ensure consistency across the platform. The App features a shop locator, profile with ability to edit details in-app for ease and accessibility. A progress counter & current total to ensure customers know when & how much they can redeem. Incorporating a digital bar code to free up customers pockets, for an all round 'digital wallet' life. As well as viewing the last 5 transactions, if the customer needed to know how much was spent the previous shops.

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