Brumby's Bread Lovers Card
The Brumby’s Bakery Digital Loyalty Program was a flagship project for Retail Food Group (RFG) and paved the way to digitise all of RFG’s collective franchise systems. This project incorporated digital and print point of sale materials, UI/UX for a responsive micro-site and a mobile app for both Android and iOS. As well as EDM’s to welcome customers to the program & promotional alerts. After the project had launched, it was included in the main Brumby’s style guide to ensure that the sub-branding was kept separate from the main bakery brand identity.